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Apr 25

2011

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Flashback: The Blurb

Flashback, sequel to Déjà Vu, is on sched­ule for pub­lic­a­tion next month. I’m cur­rently work­ing on the blurb — the catchy descrip­tion you typ­ic­ally find on the back of the phys­ical book, or in the Amazon descrip­tion in the case of an ebook. I’m not sure whether it’s good or bad. All I know is I’m ter­rible at writ­ing these things. If you have any com­ments, I’d appre­ci­ate them.

A fifty-year-old mys­tery is about to be solved.

Summer, 1947: Avro-Lancastrian ‘Star Dust’ reports a suc­cess­ful trans-Andean flight from Buenos Aires to Santiago, and sig­nals its inten­tion to land. Four minutes prior to touch­down, it sends the let­ter sequence ‘S-T-E-N-D-E-C’, then silence. Star Dust van­ishes along with all pas­sen­gers and crew.

Winter, 2003: German Freedom Flight DFU323 crashes in the Bavarian National Forest. The only clue to its fate is the co-pilot’s final trans­mis­sion, shouted against the roar of fail­ing engines: ‘Stendec! Stendec!’

Jem Shaw, an English stu­dent, is now on the run in Germany. Her one hope is a woman who should have been onboard DFU323: the mys­ter­i­ous Saskia Brandt. Pursuing them both is a man called Cory. He might be a sol­dier. He might be a hit­man. He wants to stop Jem Shadw and find Saskia Brandt — wherever she is.

The enig­mas of DFU323 and Star Dust will lead back to a start­ling con­spir­acy that reaches fifty years into our past — and one hun­dred years into our future.

It’s shit, isn’t it? You can tell me.

Apr 22

2011

6

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★ One Thing About Me

A couple of years back, I was faced with a group of twenty-five nervous fresh­ers in a first-year psy­cho­logy sem­inar. I broke the ice by play­ing the Three Things About Me game. This game — or, at least, the ver­sion I play — involves say­ing three things about your­self. Two things must be true and one must be false. The aim of the game is to make the lie so com­pel­ling that your part­ner can’t guess cor­rectly which of the three things is untrue.

When I explained the rules of the game to the ter­ri­fied stu­dents, I included ‘sci­ence fic­tion author’ as one thing; ‘half-marathon run­ner’ as another; ‘piano player’ as the third. Most of the stu­dents guessed cor­rectly that ‘piano player’ was the lie.

But, deep down, I felt that ‘sci­ence fic­tion author’ was a lie too. By that point, it had been sev­eral years since I’d pub­lished Déjà Vu. Was I still an author? Are you an author if you don’t have any­thing out there? Maybe it’s bet­ter to say ‘I wrote a book once’.

I wrote a book once called Déjà Vu. It came out in 2005. Seven weeks ago, I self-published it for the Amazon Kindle. I would have been happy with three cus­tom­ers. I have one thousand.

To put this in per­spect­ive, I’ve read via Bubblecow that

…if a novel sells 10,000 cop­ies in a year it is doing well. For a first time nov­el­ist, with little track record, a fig­ure of 2000 cop­ies per year is prob­ably closer to the truth.

By this met­ric, a ‘doing well’ novel sells 192 cop­ies per week. Déjà Vu has sold an aver­age of 142 cop­ies per week.

The Amazon Kindle self-publishing model means that authors have a great deal of free­dom in the set­ting of the price, as long as you don’t want to sell it for free. If you give a list price of $2.99 or over, you can get a 70% roy­alty option.

Think about that for a moment. A 70% roy­alty. That num­ber isn’t far off from the one most buy­ers assume is going towards the artist when they buy a book or CD. The real­ity, of course, is that roy­alty rates are closer to 10–15%.

The list price I’ve given is $0.99. For this, I get a 35% roy­alty. In Amazon’s roy­alty state­ments (which you receive, like clock­work, on the 15th of each month), they will use the ‘aver­age list price’ to cal­cu­late your total roy­alty. For Déjà Vu, this is £0.62. So 35% of this is 21.7 pence per copy sold.

Thus far, then, I’ve made £217 (ish).

I’m provid­ing these fig­ures in a spirit of open­ness, mostly because (i) I don’t care who knows what the sales are and (ii) they demon­strate that I — as a lone author, with no tra­di­tional pub­lisher — can make money on a book using the Kindle.

This second point interests me. I’ve never made money on a book before. Ever.

Let’s be hon­est: this is a very small amount of money. But this is just one book. An author with sev­eral and a bit of mar­ket­ing push would clearly make a lot more. I’ve sold only 10% of these cop­ies to the American Kindle store, which is by far the largest Kindle mar­ket. If an author could get noticed in that mar­ket, the fig­ures would prob­ably be much higher.

A final point: The rank­ings data show that sales for Déjà Vu have been fairly con­stant fol­low­ing an ini­tial increase about three days into the avail­ab­il­ity period. There’s no down­ward trend at the moment.

If you’re an actual or would-be Kindle author and would like the bene­fit of my vast, seven-week exper­i­ence, read on.

Things I did right

The cover is very good. I can say this immune from the charge of immod­esty because the pre­ced­ing cov­ers (all my own handi­work) were shit. The cover is prob­ably enti­cing people to look at the book. I’m sure that cov­ers in gen­eral mean a lot to people.

The price is right. It’s delib­er­ately low — at 70p, or 99c — because my goal is not to make money. I get plenty from my day job. A glance at the Scifi/Mystery and Crime as of lunch­time Friday 22nd April shows that it’s at #2. Four of the oth­ers in the top ten are priced less than £1.

Whatever the price range for an impulse buy is, Déjà Vu falls within it. This prob­ably helped the book to chart early. Once a book charts, it’s then in a place where people who just want to buy a book of a type — tech­no­thriller, sci­ence fic­tion, whatever — can go and buy it, cre­at­ing a vir­tu­ous circle. This might explain the dif­fer­ence in sales between the UK and the US. While plenty of people in the US seem to like the book (i.e. it hasn’t been inter­preted as paro­chial), the size of the US Kindle store means that Déjà Vu has never made it onto a chart. It would need con­sid­er­able ini­tial bounce to do so.

I’d strongly advise you to price your book as cheaply as pos­sible. Don’t think about mak­ing money, or at least don’t think about mak­ing very much. Think about get­ting read­ers. They’ll prob­ably remem­ber you when you put your next book out.

I’ve been lucky with mar­ket­ing. That is, the little I’ve done has had a big impact. My piece over at Scott Pack’s blog seemed par­tic­u­larly suc­cess­ful, judging by the com­ments. Ken Macleod is a sci­ence fic­tion author who has given me some much-needed ment­or­ing ever since I sent him a copy of Déjà Vu years ago. Generously, he used the wide read­er­ship of his blog to let read­ers know about the book.

One last thing I did right: Formatting. I’ve read sev­eral books by tra­di­tional pub­lish­ers on my Kindle and not one of them has been without major format­ting glitches and typos. It pays to get these details right. Déjà Vu’s aver­age user rat­ing in both the UK and US is 4.5 of 5 — I’d be will­ing to bet that one star of that is fit and fin­ish. As a self-published author, I can take the time to get this stuff right. Correct indent­ing and italicisa­tion means a lot more to me that it does to a guy in an office in a tra­di­tional pub­lish­ing house. There’s no excuse, either: the moment a typo is spot­ted, a cor­rec­ted ebook can be uploaded to Amazon and be avail­able in two or three work­ing days.

Things I should do bet­ter next time

I should have had my other books ready to pub­lish imme­di­ately. Reviewers have com­men­ted that they looked for the next book in the series but couldn’t find it. I guess you could call these lost sales, but I’m sure some of the people will still remem­ber enjoy­ing Déjà Vu when the sequel, Flashback, is released in a couple of weeks.

I’m unde­cided about the price for Flashback. One issue is that I’ve had to pay for a pro­fes­sional editor, and for the cover. (Déjà Vu was edited under its ori­ginal pub­lish­ing agree­ment, and I cre­ated the cover myself using an image I bought.) Yes, this is a dis­ad­vant­age of being a self-published author, but it’s costs like these that have led pub­lish­ers, in the past, to look at my work and say it’s not worth the bother.

I think it is worth the bother. But with these costs, I might increase the list price just enough so that I get the 70% roy­alty option. The price will be $2.99 or £1.70 — with luck, still within that ‘impulse buy’ band, but faster to pay off its greater expense.

Science fic­tion author’ — look­ing like less of a lie these days.

Apr 15

2011

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Chewing the Cud

This morn­ing you can find me over at BubbleCow dis­pens­ing some advice on edit­ing. Like the guy on Apocalypse Now said: ‘Get some!’

Some insight is required on your part to answer this ques­tion. It’s some­what akin to ask­ing what kind of clean­ing your house needs if you want to sell it. You need to clean the tiny things like doorknobs (think punc­tu­ation) and you need to make sure your stu­dent ten­ant hasn’t fired a har­poon through the water tank (think minor char­ac­ter chan­ging gender between Chapters Four and Five).

Mar 29

2011

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Thoughts on eBooks

Over the past week or so, I’ve being mak­ing rounds to vari­ous blogs. Over at Scott Pack’s place, I’ve been writ­ing about my exper­i­ences of pub­lish­ing Déjà Vu:

So I’m look­ing at this Amanda Hocking head­line. Flecks of tea are mov­ing down the screen of my laptop like the raw Matrix. The half-formed idea in my head — that I can make a book avail­able and I don’t need to have a pub­lisher — becomes about three-quarters formed. My audi­ence is going to be lim­ited to a few mil­lion Kindle cus­tom­ers, but that’s like say­ing my writ­ing is lim­ited by the alpha­bet; it’s enough, and nobody is going to tell me that only Random House can use the ‘Q’.

More of my epic wis­dom can be found over at Futurismic, where Paul Graham Raven has been ask­ing me ques­tions about the pub­lish­ing industry at large. I have no real basis for my appar­ent expert­ise in this area — which is, of course, part of the fun of interviews.

Various stat­ist­ics have been ban­died about show­ing that while growth in phys­ical book sales is slow­ing, growth in ebooks is accel­er­at­ing. As a per­son who owns a Kindle, it’s easy to see why. The buy­ing is imme­di­ate, cheap, and fric­tion­less; the device weighs less than my watch (so I have a heavy watch).

All good fun.

Dec 28

2010

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★ The End of the Beginning

My, hasn’t time flown? I sat down to update my blog this after­noon cer­tain in the know­ledge that my last entry was about a month ago. It turns out I pub­lished my retire­ment speech in mid August.

I thought it would be worth­while provid­ing an update on my books. Several people have been kind enough to ask after them. As you know, I’m intend­ing to release them as free ebooks, but one or two prob­lems have cropped up in the course of mak­ing this hap­pen. The main issue is that releas­ing Deja Vu (orFlashback, or The Amber Rooms) for the Kindle — my pre­ferred ebook reader — seems to require a US bank account. That is, it requires a US bank account if I want the book to be the ebook store, which I do. Stephen J Sweeney has poin­ted me in the dir­ec­tion of a pos­sible ser­vice that might let me do this and keep the books free; I’ll get round to look­ing at that in the New Year.

One option is to leave the ebook files as naked links, here on my webpage, but I doubt most people would find their way here and have the tech­nical know-how to trans­fer the con­tent to their device. The store is still the best way to go.

Meanwhile, there are some­what irrit­at­ing defi­cien­cies in the file formats used by ebook read­ers and the vari­ous tools that a user can use to cre­ate them. To take one example, I used Apple Pages to cre­ate an ebook of Deja Vu and it rendered fine on the iBook applic­a­tion for the Apple iPad. Then Apple released an update to the applic­a­tion and sud­denly the ebook has extra line spaces. Go figure.

Am I writ­ing fic­tion? That would be telling. I cer­tainly have more time for blues gui­tar, learn­ing a bit of pro­gram­ming, and con­cen­trat­ing on my aca­demic career. Happy New Year to one — and, indeed, all.

Aug 20

2010

55

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★ And In The End

What fol­lows is a very per­sonal post, for which I do not apo­lo­gise. It is likely to be the last post I make to this blog (though per­haps not; see below). I hope that it will not be sen­ti­mental. That said, it will be hon­est. I will write about some­thing that has been very import­ant to me since I was a wee scamp.

A long time ago — when I was an under­gradu­ate, fif­teen years back — I read an inter­view with Stephen King in which he described the moment his novel, Carrie, was picked up by New England Library. He was liv­ing in a trailer and had so little money that the tele­phone was dis­con­nec­ted. The ori­ginal news about the pub­lic­a­tion of Carrie came via tele­gram. King wanted to buy a gift for his wife. He went into town and found the only thing he could he ima­gine she wanted: a hair dryer.

Fifteen years ago, read­ing the inter­view with King, I already had two nov­els under my belt. They were awful. Since then, I’ve writ­ten four more. These last — Déjà Vu, Proper Job, Flashback and The Amber Rooms — are quite good. Déjà Vu has been pub­lished and the other three have been with my agent, John Jarrold, for some years. Four, I think. A long time.

Someone wrote — King again, I think — that a writer is a per­son who will write no mat­ter what. In other words, if you lock them up in a cell without pen or pen­cil, they’ll write on the wall in their own blood. I didn’t believe that when I read it and I don’t believe it now. Even Stephen King comes to a point when the blood dries up. Writers are people. We — they — would want to play foot­ball if they were foot­ballers, not sit on the subs bench; they would want to have a work­shop, tools, and cus­tom­ers if they made fur­niture for a liv­ing; writers want to be read.

Fifteen years is a fair crack of the whip. As of now, I am no longer a writer of fiction.

For my part, I can­not write fic­tion these days. There are too many words unpub­lished behind me. To write a novel is to com­mit years of your life. Nobody wants to com­mit them in vain. They will do this, of course, in the begin­ning, with a cer­tain faith that if the end product is any good, then it will be pub­lished. Right now I do believe the books I’ve writ­ten are good. I believe that sec­tions, ele­ments, moments of them are very good. My agent is an excel­lent one and he would not be wast­ing his time with me oth­er­wise. The real­ity is that the pub­lish­ing industry is small. Only so many doors are open to a writer of sci­ence fic­tion thrillers, and, when you’ve been round the doors once, it’s the same people open­ing them next time.

What is to be gained by retire­ment? Why not take a break? These are ques­tions that my agent — who has been very sup­port­ive of my decision — has asked.

Since writ­ing the first draft of The Amber Rooms, I’ve felt a deep­en­ing dis­il­lu­sion­ment with the craft of writ­ing. This dis­il­lu­sion­ment is almost cer­tainly super­fi­cial. Much as I hate to write this, the feel­ing is prob­ably based on some­thing akin to jeal­ousy. It is not jeal­ousy per se. Rather, it is the feel­ing expressed by the sen­tence ‘I could do bet­ter than that’. Not an easy thing to admit. But with each instance of shoddy, clichéd, or gen­er­ally below par pub­lished writ­ing that I read, my faith that my own long years of effort will ever count for some­thing (that is: read­ers) dimin­ishes to the point where I am barely pick­ing up a book. The pro­cess has become pain­ful. As a child, books were like fuel, crack cocaine, and world trav­el­ling rolled into one. My writ­ing has taken me to the point where I am in danger of pois­on­ing the well from which, it seems, the greater part of my mind has sprung. Given a choice between the two — lit­er­at­ure and the stuff on my hard drive — I choose literature.

My fifteen-year crack at a writ­ing career has had other con­sequences. We all know what it’s like to be served at a super­mar­ket by a sulky teen­ager who might well work in Lidl but, you know: it isn’t what she *does*. Her mind is on greater things. So too has my mind been on greater things. Not all of it, not all the time, and I’ve tried not to be too rude. But many sac­ri­fices have been made by me and the people who love me in order that I have the time and space to write. There is a cost to this; they deserve the bene­fit of see­ing that the cost was not wasted and, as far as I can see, this is not going to happen.

This post is not meant to be a dol­lop of ‘poor Ian’ schmaltz. I had enough of that in one glance when I bought a copy of the Writers’ and Artists’ Yearbook around the turn of the cen­tury. As I gave it to the middle-aged, friendly cash­ier in Exeter Waterstone’s, she sighed at the cover and said, ‘Aw, you want to be a writer,’ as though I were Grandpa announ­cing my wish to take tiffin with the Maharajah. The empir­ical evid­ence sug­gests that very few people who write fic­tion ser­i­ously ever ‘make it’ in the accep­ted sense. We only hear the stor­ies of the suc­cesses. But in these days of Web 2.0, and blogs, the pro­cess is more public.

A col­league said some­thing to me a couple of weeks back. We had read psy­cho­logy at the same uni­ver­sity, though his was the year below mine. This col­league is now a world-renowned researcher and someone I look up to. I remarked that I was glad he had made such a suc­cess of it. He looked at me, blinked, and said, “Well, I’m sur­prised it turned out like this. You were always the golden boy.”

That startled me. Then I recalled sit­ting in Dave Earle’s advanced stat­ist­ics class and skim­ming over page after page of equa­tions, barely tak­ing them in, because I didn’t really *do* psy­cho­logy. I was a writer. Meanwhile, there were hard-working friends who had not made it onto the MSc or, if they had, could not afford to take up a place. I was sit­ting pretty with a full-time com­pet­it­ive schol­ar­ship keep­ing me in pen and ink, not to men­tion another schol­ar­ship lined up to carry me through my PhD — and as the Chi-square con­trasts flowed before my eyes, I was more con­cerned with the open­ing para­graph to Déjà Vu. In my defence, I did work hard on the book, and the book was good.

Several years later, how­ever, it’s time to *do* psychology.

So now we come to the end of this post, and this blog. It is likely that I’ll con­tinue to tinker with my extant manu­scripts (not least to incor­por­ate some notes kindly provided by writer friends). When these are com­plete, I’ll make them avail­able as print-on-demand books, prob­ably via Lulu, and then archive the site.

Stephen King made me want to be a writer. Or, rather, his book The Stand had such an effect on me that the half-formed idea of writ­ing books for liv­ing became what I *did* for the next fif­teen or so years. When asked what I wanted to do as an adult, I would, instead of shrug­ging in a mor­ose teen­agery way, say, ‘A writer,’ and the response would be a nod of approval; no doubt it doesn’t hurt to encour­age this ambi­tion in a young man, par­tic­u­larly when good English is such a trans­fer­rable skill. The model of Stephen King was the one I aspired to: he wrote a thou­sand words a day, rain or shine, and pro­duced vivid, good qual­ity, character-driven stor­ies that I loved. At the end of each book, he would write his name, his loc­a­tion (usu­ally Maine, USA), and dates between which he had writ­ten the book. I looked at those dates and thought ‘That’s what I’ll be doing’ and I rel­ished the pro­spect of those years.

In 2005, I read a short, hand­some review of Déjà Vu in The Guardian as my friends in the Rashleigh pub at Charlestown har­bour slapped me on the back. The theme of the even­ing was that this review marked a mile­stone on the way to some great, lit­er­ary city. Outwardly, I whole­heartedly agreed. But I also knew there was a good chance that I was hold­ing the high-water mark of what would serve as a my lit­er­ary career. It did; that felt OK at the time, and, in the end, it’s still OK.

Thanks, Aliya, the UKA Press, UK Authors, Ken, Neil, the Exeter Writers’ Group, Debra, Scott, and, of course, my agent John Jarrold. John has been tire­less and fault­less in his efforts to get my work under the right noses. A top man. And not to for­get my part­ner, Britta: she put up with all man­ner of con­sequences while I spent time cre­at­ing altern­at­ive real­it­ies. I never did get her that hair dryer.

Ian Hocking
This Writing Life
Canterbury, UK
2003–2010

Mar 31

2010

0

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Breaking Into Publishing as a Writer

Jim Hines, a sci­ence fic­tion author, has been col­lect­ing some data on how pro­fes­sional nov­el­ists broke into the profession.

The goal of the sur­vey was to […] use actual data to con­firm or bust some of the myths about mak­ing it as a novelist.

Some inter­est­ing data, and some surprises.

Jim C. Hines » Novel Survey Results, Part I

Feb 11

2010

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Scaling the Writing Mountain

Dani Shapiro on the ‘sell — or else’ mentality.

If they were enrolled in med­ical school, in all like­li­hood they would wind up doc­tors. If in law school, bet­ter than even odds, they’d become law­yers. But writ­ing school guar­an­tees them little other than debt.

A writ­ing career becomes harder to scale — latimes.com

Jan 28

2010

4

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The Google Book Settlement and I

I’ve spent most of this morn­ing read­ing through some doc­u­ment­a­tion sent to me by John Jarrold, my agent, con­cern­ing the Google Book Settlement. Google is in the pro­cess of digit­ising books. It began this, and has con­tin­ued to do so, largely without the per­mis­sion of rights holders.

The issues are com­plex. Even the sum­mary I read con­tained sev­eral state­ments to the effect that we simply won’t how aspects of the agree­ment will be inter­preted until they are tested in a court. Adding to the com­plex­ity is a mish-mash of UK and US jur­is­dic­tional problems.

Overall, I don’t think Google’s actions are legal; opt­ing in to the set­tle­ment will sug­gest I agree with the legit­im­isa­tion of an illegal act, which I don’t. It rep­res­ents a fun­da­mental change to copy­right law that puts the onus on rights hold­ers to defend them­selves against behemothic entities.

If you’d like to know more, here is the Google Book Settlement Page; and here is a sum­mary by Gillian Spraggs.

Jan 09

2010

2

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★ More Ebooks

Further to my review of the COOL-ER eBook Reader, it’s worth not­ing that, else­where, the Internet is light­ing up with com­ments, spec­u­la­tion and reviews about the com­ing storm in pub­lish­ing that is the digit­isa­tion of lit­er­at­ure. Check out this MacWorld story. It out­lines the ten new ebook read­ers announced or released at CES this week.

I had a brief exchange with @Sifter on Twitter yes­ter­day. He reminded me that the key factor in the digit­isa­tion of books is the devel­op­ment of a device that will bring such books to the masses. Remember a few years back when only stu­dents, tech journ­al­ists and geeks were using email? Then, sud­denly, your mum and dad had email accounts. You could bank online. A tip­ping point had come. For ebooks, the tip­ping point will come with a device that can finally com­pete with the prin­ted book as the tech­no­logy best adap­ted for read­ing, short form and long.

Andy Ihnatko recently pub­lished a sens­ible round-up of what the fabled Apple Tablet (or iSlate, or iBook) might fea­ture. Elsewhere, Neven Mrgan hopes that Apple will take the reins of the dis­tri­bu­tion model for writers so that pub­lish­ing a book will be as easy as upload­ing pho­tos to Flickr. John Gruber over at Daring Fireball has pub­lished two posts of spec­u­lat­ing about the Tablet: the Tablet and Tablet Musings. How close will this device come to Apple’s 1987 Knowledge Navigator concept video?

Friday Project author Caroline Smailes — in a post entitled I’m Cheap — announced that her books In Search of Adam and Black Boxes are now avail­able as ebooks for the rel­at­ively cheap price of £1.05. This, I think, is more sens­ible than the sky-high fig­ures I’ve seen else­where, and I expect the trend to con­tinue through­out the industry. (Note that some authors, such as Cory Doctorow, have been giv­ing away ebook ver­sions of their com­mer­cial fic­tion for sev­eral years.)

Interesting times.