Monthly Archives: September 2011

★ Is the Kindle Store 1000 Times Better Than Apple’s iBooks and Smashwords?

Probably not.

But the data for sales of my novel, Déjà Vu, which I’ve pub­lished on the Kindle, iBooks and Smashwords, point to a sales ratio of about 1000:1.

Kindle Sales

Déjà Vu unit sales per month, begin­ning in March, are: 320, 938, 915, 738, 844, 643 and 581.

Smashwords (this includes Barnes and Noble, and a bil­lion other ebook stores)

For the same period: 4.

iBooks

For the same period: 1.

Overall, then, the ratio of sales Kindle:other is 4979:5. Call it 1000:1. If Déjà Vu is rep­res­ent­at­ive of more gen­eral trends (it won’t be; but it’s in the ball­park, I expect), the Kindle store could be around 1000 times more suc­cess­ful than the other stores com­bined. Remember that the blurb, cover image and price are identical across stores.

What Leads to These Differences?

All of my mar­ket­ing — if you can call it that — has poin­ted people to the Kindle store.

Amazon has a lar­ger cus­tomer base to begin with, so cross-promotion will be more effect­ive. That is, when Déjà Vu is recom­men­ded to people who have a his­tory of buy­ing sim­ilar titles, there are more of those people around to see the recom­mend­a­tion. It could well be that many people see Déjà Vu on Amazon when they’re not look­ing for it; few see my book on Smashwords or iBooks.

Amazon has a mature chart-based shop­front. I don’t think Smashwords does this very well. And when I (rarely) look at iBooks, the charts seem to be full of odd books, and they are all writ­ten by Jeremy Clarkson. Nothing wrong with that; but it sug­gests a smal­ler num­ber of readers.

For the ver­sion of Déjà Vu sold on Amazon, I can con­trol the look and feel of the ebook pre­cisely. The ver­sion sold on Smashwords is pro­duced using a Word tem­plate and, frankly, it looks like a piece of crap. Blockquotes don’t work prop­erly; indent­a­tion is shot to hell. Likewise, the ver­sion for iBooks looks awful. Now, ebooks aren’t meant to look beau­ti­ful — but the cre­ator should be able to provide a well-designed doc­u­ment whose struc­ture melts away so that the reader can enjoy the story.

A Caveat

It’s worth not­ing that both iBooks and Smashwords are push­ing huge num­bers of books. Scott Pack recently repor­ted large sales num­bers for Confessions of a GP. And my friend Stephen J Sweeney has been selling his Battle for the Solar System books like gang­busters across many plat­forms. But Amazon has the lion’s share of this mar­ket for now.

Postcards from the Edge (of St Petersburg)

In 2008, I wrote an entry on this blog entitled The End.

About a year and a half ago, I fin­ished the second Saskia Brandt novel, Flashback. My thoughts for the third one centred around Imperial Russia. I was par­tic­u­larly inter­ested in pla­cing Saskia – who derives her advant­ages from an almost dir­ect con­nec­tion between her nervous sys­tem and the Internet – in a situ­ation where she could have no real advant­age bey­ond her know­ledge of the future.

I don’t remem­ber much about the exper­i­ence of writ­ing that book, The Amber Rooms, so it’s inter­est­ing to con­tinue read­ing this entry.

[The Amber Rooms] was a pleas­ure to write. I wanted to pro­duce some­thing that reminded me of Alistair MacLean, where the story’s struc­ture reflects a heist and the reader not entirely informed about how much the prot­ag­on­ist knows. To help get this right, I plot­ted much of the novel in advance.

I think about my life at that point. In short: Publishers weren’t buy­ing my books; I felt redund­ant as a writer; I knew I would soon aban­don my goal of writ­ing books. That aban­don­ment — that real­isa­tion of the tox­icity of my situ­ation — was brief. I am writ­ing again. However, I con­sidered The Amber Rooms to be a last waltz. The manu­script would remain on my com­puter, keep­ing the unpub­lished Flashback com­pany, while I turned my back on the one thing I do very well: write.

The point of writ­ing a book, I sup­pose, is to get it pub­lished. I’m not con­fid­ent that it will be picked up by a pub­lisher – not because I lack con­fid­ence in the book, but because the second book hasn’t found a pub­lisher yet. The third book isn’t likely to shift if the second one hasn’t.

And:

Do I think I deserve to be pub­lished? No. That’s too strong. I mean this: I don’t write books so I can put them in a drawer.

Let me turn back to an earlier entry. This is dated 1st November, 2007, five days before my birthday:

At the moment, I have some ideas that refuse to tes­sel­late. I hope my gentle read­ers won’t be offen­ded if I don’t go into them in too much detail. Suffice it to say that I’m read­ing some excel­lent oral his­tor­ies of women anarch­ists in 1870s Russia. An intriguing archi­tec­tural folly known as the Amber Room will feature.

I have stood in the Amber Room. The Russian gov­ern­ment would prefer vis­it­ors not to take pic­tures there, so I did not. But I stood within it. I stud­ied its pan­els and frowned into its mir­rors. I closed my eyes and breathed in; it did not smell of pine, which was unex­pec­ted. The moment I remem­ber most clearly is my girl­friend look­ing at me as though she loved me. So we made it to the Amber Room. This strange thing I do — fic­tion — has not been quite des­troyed by my fail­ure to con­vince a tra­di­tional pub­lisher to take a chance on it.

I tried to ima­gine Saskia Brandt reflec­ted in one of those tall mir­rors between the amber panels.

I made it to the end point of the cre­at­ive pro­cess for Flashback. That is, I got the book to readers.

Yesterday, someone in America called Suki read Flashback and wrote:

Hocking does not make a mis­step in this beau­ti­fully con­struc­ted novel, and when his tal­ent for plot meets his tal­ent for prose, the res­ult is extraordin­ary. I look for­ward to the next Saskia Brandt adventure!

On the 17th March, 2008, I wrote:

So what is it? What’s the story, Saskia? Why are you stand­ing on the threshold of the Amber Room, and what does it have to do with going home?

The story is…well, it’s another adven­ture. All stor­ies are adven­tures. And going home.

St Petersburg
Sailing into St Petersburg via the Gulf of Finland — 6.30 a.m., 23rd August 2011

Confessions of a GP

Scott Pack, of The Friday Project, has been shar­ing some sales data on one of his most suc­cess­ful titles, Confessions of a GP.

Last week an ebook by an author you’ve prob­ably never heard of cel­eb­rated one full year in both the Kindle and iBooks best­seller charts, and did so firmly ensconced in the Top 10 of both.

I’m still not sure about the eth­ical grounds for this book — which is a polite way of say­ing that I don’t see how it could have been writ­ten without com­prom­ising patient con­fid­en­ti­al­ity. Is it fic­tional? However, the data are interesting.