Him and His Big Mouth

A book cov­er is tricky to get right. Frankly, it’s one of those things — like edit­ing video foot­age — that looks easy but isn’t.

Scott Pack is big on book cov­ers. Why? Because people who browse book­shops really do judge books by them, and as former Chief Buyer at Waterstone’s, Scott prob­ably had access to data that con­firmed this rela­tion­ship.

A good freel­ance design­er will charge between £500-£750 for a book cov­er. Hardly pock­et money but, trust me, it could make the dif­fer­ence between selling a few hun­dred cop­ies and, oh I don’t know, SELLING FUCK ALL!

A book cov­er is tricky to get right. Frankly, it’s one of those things — like edit­ing video foot­age — that looks easy but isn’t.

Me And My Big Mouth: Dear Self-Published Author

Author: Ian Hocking

Writer and psychologist.

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