Scott Pack is big on book covers. Why? Because people who browse bookshops really do judge books by them, and as former Chief Buyer at Waterstone’s, Scott probably had access to data that confirmed this relationship.
A good freelance designer will charge between £500-£750 for a book cover. Hardly pocket money but, trust me, it could make the difference between selling a few hundred copies and, oh I don’t know, SELLING FUCK ALL!
A book cover is tricky to get right. Frankly, it’s one of those things — like editing video footage — that looks easy but isn’t.