2 thoughts on “The Newspaper Is Dead; Long Live the Journalist”

  1. I don’t agree that advert­ising rev­en­ue is still there and is going to spe­cailst web­sites and blogs. Most ads on blogs and on many web­sites are google ads (based on click rev­en­ue). Advertising has not taken off online in such a bit way as in the print medi­um, and cer­tainly is not as costly to the advert­iser. I think advert­ising rev­en­ue has plummeted in all media, and this is a real chal­lenge for con­tent pro­du­cers who rely on any busi­ness mod­el that involves advert­ising rev­en­ue.

    The sort of journ­al­ism that will sur­vive the cur­rent tur­bu­lence will prob­ably be of the FT/Economist vari­ety, and oth­er specal­ist-interest, high-end pub­lic­a­tions. What will hap­pen to the rest I do not know but the poten­tial death of gen­er­al news­pa­pers strikes me as very sad because I get far more out of read­ing a daily news­pa­per than I do out of read­ing news and ana­lys­is on blogs. In fact I find that most of the news/analysis I read on blogs is on blogs that belong to news­pa­pers 😉

  2. I take your point, Maxine, about the advert­ising rev­en­ue, but my impres­sion is that advert­isers are put­ting their money online in even great­er sums as the reces­sion bites. This is partly because online read­ers and listen­ers (to pod­casts) are engaged, motiv­ated and inter­ested in products and ser­vices that are dir­ec­ted at them.

    Maybe once all the journ­al­ists at the Guardian are free range rather than bat­tery farmed there’ll be an explo­sion of con­tent writ­ten by people doing it for the love 🙂 (Though it could equally all end in tears…)

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