Deja Vu in Waterstones

Late in the week I received word from Stephen Palmer that some cop­ies of Deja Vu will be sold my loc­al Waterstone’s. To be frank, a few cop­ies in the sci­ence fic­tion sec­tion of a single book­shop will make little dif­fer­ence to sales, but my real inten­tion is to get Deja Vu con­sidered along­side oth­er nov­els in the respect­ab­il­ity stakes, and hav­ing a book­shop pres­ence is an import­ant part of that. That’s not to say I don’t appre­ci­ate Stephen’s efforts; he had to do jump over some paper­work hurdles to get even a couple of cop­ies into this one shop.

For an author pub­lished by a small press (and remem­ber­ing that this par­tic­u­lar author intends to be in the game for the long run), it is prob­ably best to view these things as a gentle intro­duc­tion to the ways of the industry. It cer­tainly doesn’t hurt to chat people on the front­line — i.e. book­shop staff — to get a feel for motiv­a­tions behind who and what is pub­lished, and how much effort is put into push­ing those books. I guess this is the ‘bot­tom up’ approach.

Author: Ian Hocking

Writer and psychologist.

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