Marketing: Apples and Pears

This week I’ve been reading, and occasionally contributing to, the debates on surrounding the marketing of (i) the UKA Press in general (ii) individual books.

Opinions fall into two camps. The first group want the ‘non-commercial’ aspects of the UKA Press to be displayed prominently on the website, where it will be a badge of honour. The second group think that this will be interpreted as amateur by visitors to the website.

My opinion falls towards the second group. I don’t think readers want to hear that the books sold by the UKA Press have been rejected by mainstream publishers because they are not commerically viable. Firstly, I don’t think this is true in the case of my own book, which is a mainstream thriller, or in the case of, for exampe, ‘How It Happened Here’, which is likely to sell in volume. Secondly, potential buyers should be rightly suspicious of the high moral ground that underpins such a ‘badge of honour’. Each book should be sold on its merits, not the mission statement of the publisher.

To speak of selling, I received a pre-order copy of Mark Turley‘s the Rainbow Maker this morning. It looks good and the first few chapters have flown by at a cracking space. It has been book of the week on Laura Hird’s website and is available from Borders, Amazon and, of course, the UKA Press website. I’ll report back on what I think of the book in a later blog. Mark’s a very driven man, and good luck to him.

Remember Miss Tanner’s Old School, the story I wrote about a few weeks ago? It has now found a home in Thirteen Magazine, a 13-times-a-year publication edited by Andrew Levy. There’s nothing quite like an email from an editor who wants to publish your work.

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Ian Hocking

Writer and psychologist.

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