Marketing: Apples and Pears

This week I’ve been read­ing, and occa­sion­ally con­trib­ut­ing to, the debates on sur­round­ing the mar­ket­ing of (i) the UKA Press in gen­er­al (ii) indi­vidu­al books.

Opinions fall into two camps. The first group want the ‘non-com­mer­cial’ aspects of the UKA Press to be dis­played prom­in­ently on the web­site, where it will be a badge of hon­our. The second group think that this will be inter­preted as ama­teur by vis­it­ors to the web­site.

My opin­ion falls towards the second group. I don’t think read­ers want to hear that the books sold by the UKA Press have been rejec­ted by main­stream pub­lish­ers because they are not com­mer­ic­ally viable. Firstly, I don’t think this is true in the case of my own book, which is a main­stream thrill­er, or in the case of, for exampe, ‘How It Happened Here’, which is likely to sell in volume. Secondly, poten­tial buy­ers should be rightly sus­pi­cious of the high mor­al ground that under­pins such a ‘badge of hon­our’. Each book should be sold on its mer­its, not the mis­sion state­ment of the pub­lish­er.

To speak of selling, I received a pre-order copy of Mark Turley’s the Rainbow Maker this morn­ing. It looks good and the first few chapters have flown by at a crack­ing space. It has been book of the week on Laura Hird’s web­site and is avail­able from Borders, Amazon and, of course, the UKA Press web­site. I’ll report back on what I think of the book in a later blog. Mark’s a very driv­en man, and good luck to him.

Remember Miss Tanner’s Old School, the story I wrote about a few weeks ago? It has now found a home in Thirteen Magazine, a 13-times-a-year pub­lic­a­tion edited by Andrew Levy. There’s noth­ing quite like an email from an edit­or who wants to pub­lish your work.

Author: Ian Hocking

Writer and psychologist.

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